Free benchmark
Dealership Lead Response Benchmark
See how fast your dealership responds to inbound leads versus the "15-minute rule" and the industry median.
Your dealership
Enter your averages to see where you rank and what faster response is worth.
Where you rank
Benchmarks based on publicly reported dealer response studies.
Your tierAbove median, below target
Sales at current response56.0
Sales if you hit 15-min88.0
Monthly sales left on the table32.0
Monthly gross at risk$73,600
Elite dealer (top quartile)5 min
"15-minute rule" target15 min
Industry median120 min
Bottom quartile1440 min
Frequently asked questions
Turn fast response into signed test drives.
Test Drive Pro handles the whole chain: lead → verified ID → signed agreement → tracked drive → closed deal → paid commission.
Keep exploring
Tool
Commission Calculator
What a faster-responding rep earns.
Read more →
Solution
BDC Software
Book the drive, respond in 15 minutes, close the deal.
Read more →
Product
Test Drive Tracking Software
Turn speed-to-lead into speed-to-sold.
Read more →
Solution
Independent Dealer Solutions
Independents compete on speed. Tools to do it.
Read more →